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Account-Based Marketing (ABM) Specialist

Reshape Biotech

Reshape Biotech

Marketing & Communications
Copenhagen, Denmark · Capital Region of Denmark, Denmark
Posted on Tuesday, April 9, 2024

At Reshape we don’t just challenge the status quo of biotech today. Our goal is to redefine biotechnology research for the future. We believe that biology holds the key to a sustainable future. We want to provide the most innovative companies with the tools to decode nature in order to address some of humanity’s biggest challenges — from revolutionizing alternative protein production to pioneering sustainable agriculture practices.

Could you see yourself at Reshape? Read on.

You will be part of our small but tight-knit Marketing team

Hopefully, you know what marketing is – in our department, we do all of that. We own the communication from the first touch, to prospects becoming loyal customers. We are actively pursuing some of the biggest companies in the world, which means we need to be targeted in our campaigns… but we’re no experts, yet 🤓 That’s why we need you – an Account Based Marketing virtuoso, a Picasso of targeting. You get the picture; Someone who can help us craft targeted, personalized campaigns towards the leading food and agriculture companies in the world. It’s your chance to put Reshape on the map in a rapidly changing space.

Equally important about us: we’re a small tight-knit team consisting of 2 ½ people (two full-time and one part-time) as of today, so we’re looking for someone highly collaborative and who can make decisions in uncharted areas, as that is where we are. Most importantly, we’re looking for someone who wants to do great, meaningful things while having a good time.

The purpose of the role

As our very first ABM hire, you'll lead the development and execution of our ABM strategy to contribute to the bottom line. We find ourselves in a traditionally conservative industry, which means there is plenty of opportunity to stand out. And we need someone who can help us cut through the noise, engage key accounts, and contribute to our growth.

We’re a startup. Your responsibilities can vary, but will all be impactful. Yes, that can be a bit chaotic at times but we are looking for someone that’s excited by this environment. Your main responsibilities will be centered around building and executing ABM campaigns towards targeted accounts. In other (and more) words, that means identifying specific R&D segments, crafting memorable campaigns, creating easy to follow campaign funnels, which generate pipeline and ARR. That sort of stuff – we’re not the experts, so we’re looking for someone that is!

This is what you will be doing:

  • Lead the development and execution of Reshape’s ABM strategy, targeting key accounts in Europe and the US in the agriculture and food sectors.
  • Design and execute ABM campaigns that are multi-touch and multi-channel, driving performance, awareness, and engagement to support the sales pipeline.
  • Work closely with Sales and other departments to align strategies, ensuring targeted and cohesive messaging across ABM campaigns.
  • Define and analyze KPIs to refine strategies, providing insights to the commercial team on ABM trends and campaign performance to drive growth.

What we value:

  • Creativity and a data-driven approach.
  • Effective communication that stands out.
  • Proficiency in developing, managing, and scaling strategic account, vertical, or ABM marketing programs across diverse channels.
  • Enthusiasm about the transformative potential of ABM for engaging with enterprise organizations.
  • Exceptional collaboration skills, with an ability to thrive in a dynamic, fast-paced environment.

What we offer

  • A fun, informal and fast paced work environment in a fast growing organization.
  • Flexible working hours (but also expect flexibility in return).
  • An inclusive and social environment.
  • Competitive compensation.
  • Lunch, sodas, coffee and snacks in the office.
  • Weekly company training and frequent social gatherings.

Why join Reshape?

We, in Reshape, are set on reinventing how biotechnology research is being conducted. We believe that biology is the cornerstone of a sustainable future. We want to pioneer building innovative tools helping research teams everywhere to decipher the complexities of nature in order for us to tackle some of the great challenges we, as in all humans, are facing currently.

Our mission? To pioneer the future of lab automation and AI-powered analysis. This enables research teams to collaborate more effectively, automate repetitive tasks, and gives them access to more data than ever – so they can get back to doing science. This way companies can accelerate the research pace and reduce time to market.

Yes, it's an ambitious mission. Establishing a new standard in biotechnology demands a dedicated team, so we're always keen to welcome new talent. Our diverse team of passionate professionals is primarily based at our Copenhagen HQ.

We value transparency, accountability, and tight-knit collaboration, believing these principles are not just the foundation of great products but also key components of a vibrant and successful organization. Something we’ve been doing quite well up until now, if we may add.

Step into a role at Reshape Biotech, your contributions will have the potential to shape the future of biotechnology. Are you still excited about Reshape and see yourself in what’s outline above? If yes, we’d love to hear from you.